WHO WE ARE

AFTER NEARLY A DECADE WORKING SIDE-BY-SIDE IN COMMERCIAL PRODUCTION, WE’RE FINALLY TEAMING UP. WE’VE LEARNED THAT THE BEST WORK COMES TO LIFE BETWEEN CREATIVITY AND CRAFT, SO WE STARTED FRAE FILMS ON THE SIMPLE BELIEF THAT PRODUCTION SHOULD RUN AS SMOOTHLY AS IT IS INSPIRED.

EMILY KALLBERG
PRODUCER

  • Moving productions from scattered to streamlined.

    Emily brings nearly a decade of producing experience, where her systematic approach ensures no detail is overlooked and every moving part runs smoothly. Her thorough, organized style earns the trust of crews, helps talent feel confident in front of the camera, and delivers the first-class experience clients expect.

JOSHUA OLSON
DIRECTOR

  • Bringing ideas to life with substance and style.

    Joshua’s directing approach blends documentary authenticity with commercial craft, capturing the human experience with cinematic intention. Drawing from both worlds, he balances story and sincerity with composition and style. With over 15 years of experience, his calm, thoughtful presence creates space for real moments and performances that feel as true as they look refined.

WHAT WE’VE WORKED ON

WORK PRODUCED BY EMILY & DIRECTED BY JOSHUA

WHO WE’VE
WORKED WITH

HOW WE WORK

  • Every production starts with an idea. Our goal is to develop that spark into a strong creative foundation. We explore concepts with creative potential and research ideas that align with brand goals and audience insight. From there, we define the story elements that provide its emotional tone. Once the story takes shape, we build the visual language with reference imagery, ensuring that every detail supports the overall vision.

    By the end of this phase, we want the creative direction, script, and visuals to be fully aligned with the client’s goals and ready to move seamlessly into pre-production.

  • Careful planning turns creative ideas into action. We start by locking in scripts, storyboards, budgets, and shot lists. We then move into the details that bring the production to life. That means managing crew hires, casting, locations, wardrobe, design, and equipment rentals, and travel logistics. Each element is tailored to the project’s specific goals, scale, and resources.

    Throughout the process, we maintain open communication with clients and agencies to ensure expectations are clear and approvals stay on track.

  • Production is where everything comes to life. From the first shot to the final take, we focus on creating an environment where cast and crew can do their best work. Our approach emphasizes clear communication, mutual respect, and space for spontaneity, allowing room for the unexpected moments that make a story come alive.

    Behind the scenes, we manage logistics, safety, and on-set organization so the work can stay focused and fluid. The result is a production that runs smoothly, feels collaborative, and captures performances and imagery that truly connect.

  • Post-production is where everything we’ve built comes together. From the first cut to final delivery, we continue to guide the process, ensuring that the heart and intent of the film stay intact. Whether collaborating with editors, colorists, sound designers, or VFX artists, our focus is on maintaining cohesion between vision and execution.

    Through rounds of refinement and review, we shape the tone, rhythm, and emotional flow until the finished piece feels effortless. The result is a story that connects, looks beautiful, and delivers with purpose.

LET’S WORK TOGETHER